A Cooperative in the Midwest had the need to fill an opening for a Key Account role, but candidate responses to their recruiting messages were just not qualified. Most of the candidates that replied to the posting were focused more on sales versus the relationship management and building that we needed. Bessire helped to refine the recruiting message and expanded the search to areas beyond their market to generate a much more robust, qualified pool of candidates. Their recruiting message was optimized and carefully crafted and best of all, it worked! The Cooperative was happy with how Bessire helped with the Key Account role and have enlisted our expertise to also help in their need for lineman as well.