Medical Modalities, a home medical equipment company had an urgent need for a seasoned Controller. This person would play an integral, strategic role in the overall management of all financial aspects – specifically, they needed someone with experience to vet new revenue opportunities offering wisdom regarding potential for growth. Bessire created an online advertising strategy that would attract this caliper of candidate as well as connected with passive Accounting Management professionals at LinkedIn, Careerbuilder and Monster. Medical Modalities was able to start their interviewing process with a prescreened, qualified candidate pool. They narrowed the pool to the top 5 candidates to interview face-to-face resulting in a successful hire.